• Home
  • Meet Kennedy
  • Digital Storytelling
  • Brand & Identity
  • Search Optimization
  • Social Media Strategies
  • Event Branding
  • Podcast Promotion
  • Partnership Promotion
  • Experience Ops
  • Publications & Blog
  • Photography
  • Get In Touch
  • More
    • Home
    • Meet Kennedy
    • Digital Storytelling
    • Brand & Identity
    • Search Optimization
    • Social Media Strategies
    • Event Branding
    • Podcast Promotion
    • Partnership Promotion
    • Experience Ops
    • Publications & Blog
    • Photography
    • Get In Touch
  • Home
  • Meet Kennedy
  • Digital Storytelling
  • Brand & Identity
  • Search Optimization
  • Social Media Strategies
  • Event Branding
  • Podcast Promotion
  • Partnership Promotion
  • Experience Ops
  • Publications & Blog
  • Photography
  • Get In Touch

Zócalo Public Square: Getting Discovered Online

Zócalo Public Square, a Los Angeles-based nonprofit and part of Arizona State University’s creative unit, publishes thought-provoking essays that engage communities and spark new ways of thinking.


To help Zócalo expand its digital reach, we focused on optimizing social media engagement—strategically boosting discoverability and driving more traffic to newly published content.

Zócalo in Your Social Media Feed

By playing off social media trends at this time, this essay’s webpage received over 560 views from ads, which achieved a 5% click-through rate. Comparatively, the page had just 15 views from organic traffic.

Testing essay summaries provided Zócalo with valuable, ongoing insights into audience engagement—helping one essay reach more than 1,500 online readers across just two experiments.

See it on Zócalo

  • Instagram
  • Facebook

Related Publications

Copyright © 2025 Kennedy Satterfield - All Rights Reserved.

  • Digital Storytelling
  • Search Optimization
  • Social Media Strategies
  • Event Branding
  • Podcast Promotion
  • Partnership Promotion
  • Experience Ops

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept