About Me
Kennedy Satterfield is a digital marketing strategist and communications leader with over a decade of experience helping mission-driven organizations grow their impact through smart strategy, compelling storytelling, and people-centered systems. She blends a background in tech and operations with deep expertise in content, brand, and audience engagement to drive results across industries.
Kennedy spent more than seven years at DoorDash, where she led strategic initiatives across marketing, internal communications, and client success during a time of rapid scale. As a Senior Manager of Strategy and Operations, she designed and executed cross-functional programs to improve customer retention, enhance internal alignment, and support long-term growth. Her work included launching digital-first onboarding experiences, streamlining communications for 350+ remote employees, and leading change management efforts that increased productivity by 17% and improved employee engagement scores by over 35 percentage points.
Her DoorDash experience shaped her ability to bridge digital strategy with organizational transformation; developing marketing campaigns that worked hand-in-hand with operational goals. She’s known for turning complex challenges into actionable strategies and for building scalable systems that put people at the center.
In 2024, Kennedy returned to school to pursue a Master’s in Strategic Communication at Arizona State University, where her studies focus on digital marketing, brand development, and public affairs. Through her academic work and professional lens, she is especially passionate about communications that advance equity, inclusion, and Indigenous self-determination.
Today, she serves a Digital Strategy Specialist at the American Indian Policy Institute (AIPI), where she leads brand and marketing strategy across digital channels. At AIPI, she’s helped grow audience engagement by more than 300% on key platforms, launched successful campaigns on tribal digital sovereignty, and developed strategic messaging that bridges technology, policy, and community impact. Her work supports Tribes, policymakers, and organizations navigating the evolving digital landscape.
Kennedy is a proud citizen of the Choctaw Nation of Oklahoma and brings her identity and values into every aspect of her work. Outside the office, she’s an avid reader, nature-lover, and lifelong learner who finds joy in hiking, kayaking, rock climbing, and traveling to new places. She believes that stories—and the systems that share them—have the power to shape a more connected, just, and inclusive world.