ILA Search Engine Optimization
The campaign led to ILA’s top-performing content for three months in a row. Without spending anything on ads, over 29,000 people saw information about the program on social media and 51% clicked through to visit the website. ILA also saw a 4% increase in social media followers.
Search-optimized blog posts performed 10 times better than previous ones, bringing in hundreds more views. In the end, the number of program applicants doubled compared to earlier cohorts.
Read the blogs: