ISSUES in Science & Technology: Growing a Podcast Following
ISSUES in Science and Technology is a quarterly journal published by the National Academy of Sciences and Arizona State University. It serves as a leading forum for exploring the intersection of science, technology, and policy—offering wide-ranging perspectives on how societies pursue knowledge and innovation.
To grow the audience for The Ongoing Transformation podcast, we focused on expanding digital reach—meeting readers where they are through a mix of targeted paid campaigns and organic social media promotion.
Podcast Promotion
In just one week, this strategy led to a 160%+ increase in website visits and 23 new podcast subscribers, marking a 5% growth in the subscriber base.
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