The American Indian Policy Institute (AIPI) is a college-level unit within ASU’s Sandra Day O'Connor College of Law, dedicated to advancing policy research and strategic communication in partnership with Tribal Nations. With a clear understanding that much of its audience was already online, AIPI set out to grow its digital footprint. I led a three-part strategy to increase discoverability and credibility:
Our digital strategy paid off quickly. In less than a year, AIPI’s social media following grew by over 130%, and post engagement more than tripled across platforms. Content that once averaged under 150 views began consistently reaching 1,000+ viewers, with click-through rates doubling to nearly 9%.
We also expanded AIPI’s visibility beyond its follower base—on Instagram, over 50% of viewers were non-followers, a major improvement from less than 10%. These gains positioned AIPI as a go-to source for updates on Tribal policy and digital sovereignty.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.