The American Indian Policy Institute Digital Strategy

I work with an Indigenous-led nonprofit, the American Indian Policy Institute (AIPI), leading strategic initiatives and digital campaigns to grow audience engagement through online platforms. My responsibilities include content creation in writing, visual and video formats, brand management, and campaign planning and execution.

KEY ACHIEVEMENTS:

•  Increased Social Engagement: 300% - 400% increase in engagement across social media platforms LinkedIn, Instagram, and Facebook, resulting in an average rise of +1600 views per post and an average click engagement rate of 8.9% (up from 4%). 
• Increased Online Reach: Improved reach to non-followers on key social sites like Instagram from less than 10% per post to over 50% on key blogs and organizational updates. 
• Publications: 
  • Understanding Tribal Digital Sovereignty, A Rising Movement
  • Letter to the President From Tribal Organizations
  • AIPI 2024 Impact Report 

Managed Socials:

•  Instagram
• LinkedIn
• Facebook
• Threads